Content Analysis

Content analysis is analysis of a specific product, looking for information based on a query or set of queries. In this case, the query was "Are magazines representing ethnic minorities fairly?".

We analysed the magazine and looked at the photos, and counted the number of pictures of each ethnicity.We found that the amount of pictures of white people greatly surpased the amount of pictures of other ethnicities.

Roughly 100 pictures of white people were in the magazine, where only 17 pictures in the magazine were of people from different ethnicities.

We could have improved this method, and thus our findings by splitting up the ethnic minorities in to separate categories for each.

Another thing to take in to account is the prominance of the pictures we are counting, such as their scale and position on the page, and what page the picture is on.