Research Activity

BBC3's top five most viewed programmes this week are:

1. Eastenders
2. Don't tell the bride
3. Edinburgh comedy fest live
4. Family Guy
5. Great TV mistakes 

Over the last 10 years, the magazine Glamour has grown in circulation by roughly 75, 000. Glamour has roughly twice the circulation of InStyle.

Ratings and audience figures are so important because if they can prove that they have a large audience, then they can sell advertising for more money. Good ratings can show that the media product is good, this will make the media company more well known for good products. Allows the media company to see what their audience likes by the change of ratings if something is good or bad.

We conducted a focus group of about 6 people. I learnt from the focus group that it is a good research technique to find out a large number of different opinions, and that often people's opinions bounce back and forth between each other to come to a conclusion about a question. There are dominant people in the focus group, these people are usually naturally talkative, or have strong opinions about the subject matter. These dominant people usually inspire the quiter people to share their opinions and views as well.