Primary and Secondary Research.
Primary research is information that comes straight from the source, then you find out for yourself. Examples of primary research could involve surveys and interviews.
Media research is used massively, especially focus groups which can really have an effect on the end result of a product. Focus groups for products usually consist of the products target audience.
Interviews are also used for media research. These allows the researchers to get a lot more detailed information out of a person, rather than asking generic questions to a group of people.
Observation is used as a media research technique. This allows the researcher to gather information about consumer's behaviour in regards to media consumption. This type of research is called 'Empirical'.
Internet chat rooms and forum's are also used as a way of obtaining primary research.
Secondary research is information that has been obtained from someone else's research from places such as books and blogs.
Media Guardian and the technology section of the Telegraph are both good sources for seccondary research.
Podcasts and documentaries can also be used as sources for secondary research.
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